Examlex
A manager chose two people from his team of eight to give an oral presentation because she felt they were representative of the whole team's views. What sampling technique did she use in choosing these two people?
Value-Based Pricing
Value-based pricing is a strategy where the price of a product or service is primarily determined by the perceived or estimated value to the customer rather than traditional cost-plus metrics.
Pricing Strategy
A method or plan a company uses to determine the best price for its products or services to maximize profits and market share.
Customer Perceptions
The views and attitudes consumers have towards a product or service, influenced by their experiences and expectations.
Product Mix
The assortment of different products that a company offers for sale to meet market demands and maximize profitability.
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