Marketers Are Often Surprised That the Poor Reject Products That

question 6

Multiple Choice

Marketers are often surprised that the poor reject products that have been made cheaper for their benefit.What explains the failure of P&G and other firms,such as L'Oréal when both used a strategy of "diluting"?

• A) The special pricing was not cheap enough.
• B) The poor can tell when water has been added.
• C) The poor don't see themselves as poor.
• D) Poor customers have product aspirations just like other customers.
• E) Poor customers have aesthetics about package design too.

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Definitions:

Values

Core principles or standards that guide behavior and decision-making, reflecting what is important to an individual or group.

Organizational Culture

The shared values, beliefs, and norms that shape the social and psychological environment of a business organization.

Workplace Behavior

The range of actions and interactions of individuals within an organization, influenced by the corporate culture and individual attributes.

Organizational Stories

Narratives shared among members of an organization that encapsulate its values, history, and culture, serving to communicate norms and inspire employees.