When Snapple Uses Viral Ads on the Internet to Introduce

question 61

Multiple Choice

When Snapple uses viral ads on the Internet to introduce its new beverage to consumers before introducing it to supermarkets,it uses

• A)a push strategy.
• B)a pull strategy.
• C)a publicity campaign.
• D)a point-of-purchase promotion.
• E)push and pull strategies.

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Definitions:

Organizational Innovation Principle

An approach or set of guidelines intended to foster creativity, encourage the adoption of new ideas, and facilitate change within an organization.

Sexual Harassment

Unwelcome or inappropriate sexual advances, requests for sexual favors, or other verbal or physical conduct of a sexual nature.

Quid Pro Quo

A Latin term meaning an exchange of goods or services, where one transfer is contingent upon the other.

Hostile Environment

An unwelcoming or unpleasant atmosphere, especially in the workplace, which may involve harassment or discrimination.