Examlex
After analyzing its own resources and unique abilities,a company is now trying to determine what group of customers it can satisfy with a good or service.It is in the process of choosing a
Adoption
The process of starting to use something new or integrating a new idea, habit, or innovation into use or practice.
Hierarchy of Effects
A model in marketing that outlines the sequential stages a consumer goes through in the process of purchasing a product, from awareness to action.
Integrity of the Manufacturer
Refers to the honesty, fairness, and adherence to moral and ethical principles demonstrated by a manufacturing company.
Reliability of the Product
The likelihood that a product will perform its intended function under specified conditions without failure over a given period of time.
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