If a Company Markets to a Segment of People Who

question 44

Multiple Choice

If a company markets to a segment of people who have a certain lifestyle,the type of segmentation being used is

• A) behavioristic.
• B) geographic.
• C) topographic.
• D) psychographic.
• E) demographic.

---

Definitions:

Organization Chart

A description of the arrangement of work positions within an organization.

Sexual Harassment

Unwanted sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature in a workplace or professional setting.

Comparable Worth

A principle stating that jobs of equal value to an organization should receive equal pay, regardless of the gender or demographics of the jobholders.

Workplace Privacy

The right to privacy while at work.