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Digital media are more consumer-driven than traditional media.
Labor-Management
Refers to the interactions and negotiations between employees, often represented by a union, and the management of a company regarding work conditions, wages, and policies.
External Data
Information that originates outside of an organization, used for benchmarking, market analysis, or external monitoring.
Negotiation Process
A method of discussion aimed at reaching an agreement or resolving differences between parties.
Resistance Points
Strategic positions or aspects within a process or negotiation where opposition is most likely to occur, necessitating careful management or strategy revision.
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