When the Coca-Cola Company Set Out to Create a Product

question 3

Multiple Choice

When the Coca-Cola Company set out to create a product that would appeal to young Hispanic men,they were using ________ segmentation.

• A) benefit
• B) demographic
• C) geographic
• D) racial
• E) psychographic

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Definitions:

Privilege

The advantages or rights that are available only to a particular person or group of people.

Emotional Nature

An individual's characteristic way of feeling and expressing emotions.

Racism

Discrimination or prejudice directed against someone of a different race based on the belief that one's own race is superior.

Minimizing

The psychological strategy of downplaying or understating the significance of events or emotions, often as a coping mechanism.