MyCokeRewards

question 7

Multiple Choice

MyCokeRewards.com,which gives Coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones,is an example of

• A) a frequency/loyalty program.
• B) benefit segmentation.
• C) mass marketing.
• D) product differentiation.
• E) a points-for-purchase program.

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Definitions:

Simulation Run

A process by which a computer model is used to emulate a real-world process or system over time.

Monte Carlo Simulation

A computational algorithm that uses repeated random sampling to obtain numerical results, often used to estimate complex probabilistic or deterministic systems.

Simulation Applications

Software programs designed to mimic the operation of real-world processes or systems for the purpose of analysis, training, or decision-making.

Exact Mathematical Model

A precise representation using mathematical equations to describe the characteristics or operations of a system or process.