Effective Promotional Positioning Uses Promotion to

question 1

Multiple Choice

Effective promotional positioning uses promotion to

• A) create and maintain an image of a product in consumers' minds.
• B) create an image that appeals to multiple market segments.
• C) expedite product delivery.
• D) become an unnatural result of market segmentation.
• E) stabilize sales.

---

Definitions:

Diabetes Insipidus

A disorder marked by an imbalance of water in the body, leading to intense thirst and the production of large amounts of urine.

ADH

Antidiuretic hormone, a peptide hormone that regulates the amount of water reabsorbed by the kidneys.

Aldosterone

A steroid hormone produced by the vertebrate adrenal cortex; stimulates sodium reabsorption. See mineralocorticoids.

Ammonia

A compound of nitrogen and hydrogen with the formula NH3, commonly used as a fertilizer and in various industrial processes.