Examlex
Everyone in the organization who interacts with customers must know what customers want.
Fad Product
A product that becomes extremely popular in a short period of time and whose popularity fades just as quickly.
Life-Cycle Curve
A graphical representation showing the stages a product goes through from conception to withdrawal from the market, typically including introduction, growth, maturity, and decline.
Product Form
The specific physical composition, shape, or configuration in which a product is offered to consumers.
Product Class
A category of products that serve a similar function or are bought by consumers for similar reasons, sharing certain attributes.
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