A Target Market Is a Group of People Who Have

question 45

True/False

A target market is a group of people who have a need,purchasing power,and the desire and authority to spend money on goods,services,and ideas.

---

Definitions:

Nonexcludable

A characteristic of a good or service that prevents the owner from effectively excluding others from using it, often associated with public goods.

Nonrival-in-consumption

A property of certain goods where one individual's consumption does not diminish the ability of others to consume the same good.

Public Good

An item or service made available to all societal members at no cost, regardless of profit, by either governmental bodies or private individuals or groups.

Common Good

A concept referring to either policies or infrastructure that benefit all members of a community or society.