Marketing Is Not Manipulating Customers into Buying Things They Do

question 87

Multiple Choice

Marketing is not manipulating customers into buying things they do not really want;it is

• A) a systematic approach to satisfying customers.
• B) advertising.
• C) targeting a market.
• D) pushing what is produced.
• E) giving customers everything they want.

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Definitions:

Fixed Costs

Expenses that do not change in proportion to the level of production or sales, such as rent, salaries, and equipment leases.

Variable Costs

Costs that vary directly with the level of production or output.

Cost-Volume Analysis

A managerial accounting technique used to analyze how various levels of sales and production will affect profit.

Low-Cost Choice

An option that requires minimal financial outlay compared to other alternatives.