Which of the Following Requires Organizations to Gather Information About

question 93

Multiple Choice

Which of the following requires organizations to gather information about customer needs,share that information throughout the entire firm,and use that information to help build long-term relationships with customers?

• A) Customer relationship marketing
• B) Production orientation
• C) Marketing concept
• D) Market orientation
• E) Sales orientation

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Definitions:

Internal Validity

The degree to which research can show a direct link between variables, unaffected by outside factors.

College Students

Individuals enrolled in institutions of higher education, including universities and colleges, pursuing degrees or certifications.

External Validity

The extent to which the results of a study can be generalized or applied to other situations or to other people.

Internal Validity

The extent to which an experimental design accurately demonstrates a causal relationship between variables, without influence from external factors.