Examlex
Positive rewards for acceptable behavior tend to be more effective in the long run than negative punishments for unacceptable behavior.
Personal-Selling Process
A direct marketing approach that involves face-to-face interaction between a salesperson and potential customers to engage and convert them into buyers.
Suggestion Selling
A sales technique where the seller recommends additional products or services to the customer, potentially enhancing the customer's purchase experience and increasing sales.
Handling Objections
The process of addressing and overcoming objections or concerns raised by a potential client or customer.
Breakeven Point
The point at which total cost and total revenue are equal, meaning no net loss or gain is incurred.
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