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Jaime has learned that his company is offering a Hawaiian vacation to its best salesman.He almost won last year and really wants the trip.He is working very hard because he thinks he has a good chance to win.This exemplifies which theory?
Social Risk
The potential for an individual to experience loss or damage to their social status, relationships, or respect within a community.
Functional Risk
The potential for a product or service to fail to perform its intended purpose, causing inconvenience or loss to the consumer.
Evaluative Criteria
Standards or benchmarks used to assess the attributes or performance of an object, person, or concept for decision-making purposes.
Competing Purchase
A situation where a customer must choose between two or more competing products or services.
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