Coca-Cola Allows a Mexican Firm to Use Its Name,formula,and Brands

question 67

Multiple Choice

Coca-Cola allows a Mexican firm to use its name,formula,and brands in return for a royalty.This arrangement is known as

• A) exporting.
• B) licensing.
• C) direct investment.
• D) contract manufacturing.
• E) a joint venture.

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Definitions:

Environmental Considerations

Factors that relate to the impact on the natural environment stemming from an action or policy.

Facilitating

Enabling a smoother path or providing aid to improve efficiency in reaching objectives or completing tasks.

Data Gathering

The process of collecting information from various sources to analyze patterns, trends, or to answer specific research questions.

Action Skills

The capabilities required to effectively execute tasks or take decisive actions, often in a professional or personal context.