The Kind of Data Gathered from Marriott Mobile Made What

question 1

Multiple Choice

The kind of data gathered from Marriott Mobile made what strategy decisions possible?

• A) Creating Mobile Web sites designed for specific handsets
• B) Creating the Blackberry app
• C) Deciding which apps to create first based on usage
• D) Analyzing mobile feedback
• E) all of the above

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Definitions:

Direct Labor Time Variance

The difference between the actual hours spent on production and the standard hours expected, multiplied by the standard hourly wage rate.

Actual Costs

are the genuine expenditures incurred in the production or acquisition of goods and services, as opposed to estimated or standard costs.

Standard Costs

Pre-determined or benchmark costs for products, operations, or activities, used for budgeting purposes and performance evaluation against actual costs.

Direct Labor Time Variance

The difference between the actual time taken to perform work and the estimated standard time, adjusted for units produced.