What Kind of Data Can Marriott Gather from the Users

question 4

Multiple Choice

What kind of data can Marriott gather from the users of its Blackberry and iPhone booking apps?

• A) secondary
• B) computer-assisted self-interviewing
• C) survey results
• D) primary
• E) behavioral targeting

Identify ethical issues and environmental considerations in product design.

Recognize the significance of test marketing in the product development process.

Understand the strategies to reduce the risk of new-product failure.

Recognize the role of adopter categories in the diffusion process.

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Definitions:

Utility-Maximizing

The principle that consumers will allocate their income in a way that maximizes their overall satisfaction or utility.

Investment Portfolio

An assortment of financial assets such as equities, bonds, raw materials, as well as liquid assets including mutual funds and exchange-traded funds (ETFs).

Indifference Curves

Graphical representations used in microeconomics to show combinations of two goods that provide a consumer with the same level of satisfaction.

Standard Deviation

A statistical measure of the dispersion or variability in a set of data points or distributions.