The First Step in Brand Communications Planning Is to

question 47

Multiple Choice

The first step in brand communications planning is to

• A)determine IMC strategy and tactics
• B)define the target market
• C)establish the budget
• D)set objectives

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Definitions:

Quota

A government-imposed trade restriction that limits the quantity or monetary value of goods that can be imported or exported during a specific time period.

Imports

Commodities or offerings sourced from outside the country and brought in for commercial sale or personal use.

European Union

A political and economic union of 27 European countries that participate in a standardized legal and regulatory system.

Free-Trade Zone

A specific region within a country where goods may be imported, handled, manufactured, or reconfigured, and re-exported without the intervention of customs authorities.