The ________ Method of Setting an IMC Budget Is Primarily

question 16

Multiple Choice

The ________ method of setting an IMC budget is primarily based on managers' judgment.

• A)affordability
• B)objective and task
• C)percentage of sales
• D)return on investment

---

Definitions:

Consumer Behavior

The study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Consumer Application

A software application designed and developed primarily for use by individual consumers, often for personal, non-commercial purposes.

Viability

The capability of being successful or sustainable, often used to assess business models, projects, or initiatives.

Empathy

The ability to understand and share the feelings of another, crucial for effective communication and relationships.