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From a cost standpoint,the most realistic approach to setting the IMC budget is
FOB Shipping Point
A shipping term indicating that the buyer assumes responsibility for the goods and the shipping costs from the point of departure.
Freight Costs
Expenses incurred by a company for transporting goods from one place to another.
FOB Destination
A shipping term indicating that the seller pays for transportation of the goods to the buyer's location and owns the goods in transit.
Freight Costs
Charges incurred for transporting goods between places, typically included as part of the cost of goods sold or inventory.
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