What Is the Primary Benefit to Organizations of Using IMC

question 72

Multiple Choice

What is the primary benefit to organizations of using IMC as the framework for communications?

• A)lower costs
• B)elimination of brand parity
• C)exposure to the target audience
• D)synergy created among different platforms

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Definitions:

Hormone Treatment

The use of hormones in medical therapy to treat or alleviate symptoms of conditions such as hormonal imbalances, menopause, or certain cancers.

Defective Gene

A gene that has a mutation or alteration, leading to a malfunctioning protein that can cause genetic disorders.

Stereotypes

Oversimplified, widely held beliefs or generalizations about the characteristics of specific groups of people.

Gender Equality

The state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision making, and the state of valuing different behaviors, aspirations and needs equally, regardless of gender.