In Terms of the Timetable for Implementing Marketing Tactics in an IMC

question 32

Multiple Choice

In terms of the timetable for implementing marketing tactics in an IMC campaign,a ________ schedule calls for a steady flow of communications between the marketer and audience over the course of the campaign.

• A)continuous
• B)flighting
• C)pulsating
• D)diverse

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Definitions:

General Health

A broad term referring to the overall physical and mental condition and well-being of an individual or population.

Unsystematic Risk

The risk of price change due to the unique circumstances of a specific security, as opposed to the overall market.

Stocks

Shares of ownership in a corporation, giving holders a claim to part of the company's assets and profits.

Bonds

Debt securities issued by entities, such as corporations or governments, to raise funds, promising to repay the face value plus interest.