In Terms of the Timetable for Implementing Marketing Tactics in an IMC

question 9

Multiple Choice

In terms of the timetable for implementing marketing tactics in an IMC campaign,a ________ schedule is characterized by periods of communication with a target audience and other periods with no communication activity.

• A)continuous
• B)flighting
• C)pulsating
• D)diverse

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Definitions:

Census

A systematic enumeration of a population, which typically records various details of individuals, such as age, sex, occupation, and nationality, at a specific time.

De-ethnicization

The process by which a product or service sheds its ethnic identification and becomes appealing to a broader, multicultural market.

Ethnic Product

Goods that are specifically designed for, or associated with, a particular cultural or ethnic group.

High-context

A communication style wherein much of the information is understood from the context rather than stated explicitly in verbal or written form.