A Key Element in an IMC Program That Is Used

question 88

Multiple Choice

A key element in an IMC program that is used to execute a push strategy is

• A)advertising
• B)personal selling
• C)public relations
• D)direct marketing

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Definitions:

Service Quality

The assessment of how well a delivered service conforms to the expectations of the customer.

Lawn Care

The maintenance and upkeep of lawn areas, including tasks such as mowing, fertilizing, and weed control.

Body Language

Nonverbal communication through gestures, postures, movements, and facial expressions that convey messages or emotions.

Office Environment

The physical and cultural setting of an office, including its layout, facilities, and interpersonal relationships, which can affect employees' performance and satisfaction.