Multiple Research Studies on the Motivation for Attending Sporting Events

question 9

Multiple Choice

Multiple research studies on the motivation for attending sporting events have found that ________ is(are) one of the least influential factors.

• A)sponsorships
• B)sales promotions
• C)direct marketing
• D)advertising

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Definitions:

Market Share

The proportion of total sales in a market captured by a particular company or product.

Good Quality Product

An item that meets or exceeds expectations in terms of performance, durability, and satisfaction.

Game Frequency

The rate or occurrence at which a specific game or set of games is played, utilized especially in the analysis of repeated games in game theory.

Cartel Breakdown

The disintegration or failure of a cartel, which is an agreement among competing firms to control prices or exclude entry of a new competitor in the market.