In Terms of Brand Leveraging Strategies,brand Licensing Is a Good

question 75

Multiple Choice

In terms of brand leveraging strategies,brand licensing is a good approach for which method of connecting target markets with product innovations?

• A)expanding existing customer relationships
• B)locating former customers
• C)breaking into new markets
• D)attracting new customers in existing markets

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Definitions:

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, referring to the realization of an individual's potential, self-fulfillment, and personal growth.

Cognitive Need

A psychological term that refers to an individual's desire to acquire new knowledge and understandings, contributing to their intellectual development.

Transcendence

Going beyond ordinary limits; surpassing or exceeding normal boundaries or levels.

Human Welfare

The general health, happiness, and safety of individuals and communities.