Based on Advertising She Has Seen,Stephanie Has Learned That Hockey

question 38

Multiple Choice

Based on advertising she has seen,Stephanie has learned that hockey games have lots of action and could be fun to attend.To move her beyond knowledge,the team has invited her to a special event that allows her to meet some of the players and actually walk on the ice in the arena.This is an example of moving Stephanie from brand associations to the next stage,which is

• A)associations
• B)attitude
• C)awareness
• D)preference

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Definitions:

Foreign Corporation

A corporation in a state in which it conducts business but is not incorporated.

S Corporation

A type of corporation in the United States that meets specific Internal Revenue Code requirements and is taxed differently, passing income directly to shareholders.

Shareholders

Individuals or entities that own shares in a corporation, giving them certain rights and interests in the company.

Ultra Vires Act

Actions conducted by a corporation's management or board that are beyond the scope of its powers as defined by its charter or the law.