Examlex
Key characteristics of experiential marketing include the following except
Nondeclarative Memories
A type of long-term memory that doesn't require conscious thought to recall, such as skills and experiences, also known as procedural memory.
Prefrontal Lobes
The front part of the frontal lobes of the brain, involved in higher cognitive functions such as decision making, planning, and moderating social behavior.
Temporal Lobes
The regions of the brain located beneath the Sylvian fissure on both cerebral hemispheres, involved in processing auditory information and encoding memory.
Information-Processing Model
A cognitive approach that compares the mind to a computer, emphasizing how information is input, processed, stored, and retrieved.
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