While Consumers Control the Acceptance or Rejection of a Product

question 44

True/False

While consumers control the acceptance or rejection of a product innovation,managers can develop product offerings and corresponding marketing mix decisions to improve the odds of a successful adoption.

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Definitions:

External Locus

The belief that one's outcomes in life are controlled by external forces or fate rather than one's own efforts.

Erroneously Thinking

The process of making mistakes in reasoning or understanding; incorrect or faulty thinking.

High Self-Esteem

A positive assessment of one's own self-worth and capabilities.

Difficult Tasks

Activities or assignments that require significant effort, skill, or problem-solving abilities to complete.