Mark Doesn't See Arena Football as Fitting into His Idea

question 96

Multiple Choice

Mark doesn't see arena football as fitting into his idea of how football should be played,so he has no desire to even go to a game.This is the ________ element of innovation adoption.

• A)flexibility
• B)relative advantage
• C)complexity
• D)compatibility

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Definitions:

Representativeness Heuristic

A cognitive bias in decision making where the likelihood of an event is estimated based on how closely it resembles the typical case.

Thinking Strategy

Techniques or methods applied to solve problems, make decisions, or generate creative ideas more effectively.

Existing Prototype

A preliminary model of something from which other forms are developed or copied.

Availability Heuristic

A cognitive bias that causes people to overestimate the likelihood of events based on their availability in memory, making them seem more common or frequent than they are.