In Terms of the Impact of Marketing Communications on Sporting

question 31

Multiple Choice

In terms of the impact of marketing communications on sporting event attendance,marketers most likely realize that

• A)the right advertisement at the right time can significantly influence consumption behavior
• B)individuals with a low level of interest in a team can be persuaded to attend with the right message
• C)the mass channels of communication are more effective and less costly than social media venues
• D)the effects of advertising are cumulative,and repeated exposure creates a more positive impression

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Definitions:

Management

The process of planning, organizing, directing, and controlling resources effectively to achieve desired objectives.

Growth

The process of increasing in size, magnitude, or complexity, often used in reference to personal development, economic expansion, or biological increase.

Competence Stage

A phase in skill acquisition where individuals have gained enough knowledge and ability to perform certain tasks reliably, but not yet effortlessly.

Complacency

A feeling of smug or uncritical satisfaction with oneself or one’s achievements, often leading to a lack of effort or creativity.