Product Extensions Outside the Core Product Category Typically Pose Lower

question 34

True/False

Product extensions outside the core product category typically pose lower risks of failure because the new product taps into the brand's strength,such as popularity or high perceived quality.

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Definitions:

Arcuate Nucleus

A nucleus in the hypothalamus involved in the regulation of many physiological processes, including appetite and fertility.

Modulation

The process of varying a property of a waveform, such as its amplitude or frequency, to encode information.

Hypothalamus

A region of the brain below the thalamus that coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems, and involved in sleep and emotional activity.

Expectancy-Value Model

A psychological model that explains how the motivation to perform a behavior is influenced by the expectation of success and the value of the success to the individual.