Which of the Following Is a Brand Element That Serves

question 70

Multiple Choice

Which of the following is a brand element that serves as a mental shortcut to associate a product with its owner?

• A)promise
• B)website
• C)logo
• D)print ad

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Definitions:

Operant Conditioning

A strategy for learning that shapes behavior through the offering of rewards or the application of detractions.

Systematic Desensitization

A behavioral therapy technique aimed at reducing a subject's response to a phobia or anxiety-provoking stimulus by gradually exposing them to the stimulus in a controlled manner.

Token Economy

A reinforcement-based system where tokens are given as rewards for desired behaviors, which can be exchanged for specific privileges or items.

Meta-Analysis

A statistical technique for combining data from multiple studies to derive conclusions about the data pool as a whole.