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What is the least likely purchase motivation in a B2B market?
Working Conditions
The environment in which employees operate, including factors like safety, hours, amenities, and the physical setting.
Physical Surroundings
The external environment or setting in which individuals work, affecting comfort, mood, and performance.
Equipment Used
Refers to the tools, machinery, and devices that are employed to carry out specific tasks within a work environment.
Job Enrichment
Adding more responsibilities and autonomy to a job, giving the worker greater powers to plan, do, and evaluate job performance.
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