Which Term Refers to the Thoughts and Perceptions That a Person

question 102

Multiple Choice

Which term refers to the thoughts and perceptions that a person has for another person or object?

• A)brand mark
• B)brand image
• C)brand identity
• D)brand association

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Definitions:

Publics

Groups of people that an organization identifies as its audience or stakeholders in various contexts.

Issues

Topics or problems under consideration or dispute, which may impact an organization or individual’s reputation and require management or resolution.

ELM

ELM, or the Elaboration Likelihood Model, is a theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

PR Practitioners

Professionals who manage the public image and communication strategies of individuals, organizations, or companies to build and maintain a positive public perception.