Which of the Following Statements Is Least Likely True Regarding

question 90

Multiple Choice

Which of the following statements is least likely true regarding the decision to keep or change a brand identity when relocating to a new market?

• A)Retaining the current brand is less costly than establishing a new one.
• B)A brand with high familarity should be considered for retention.
• C)When a team needs a fresh start,retaining the current brand makes it easier to gain new fans.
• D)Brand names that are general and applicable in the new market are appropriate to retain.

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Definitions:

Marketing Channel

A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.

Resale

The act of selling a product or service again, often after it has been bought from the original seller or manufacturer.

Merchandise

Goods that are available for sale in retail, encompassing a wide range of products from clothing to electronics.

Direct Channel

A distribution method where a company sells its products or services directly to consumers, bypassing intermediaries.