In Evaluating a B2B Buying Decision,a Company Will Likely Compare

question 90

True/False

In evaluating a B2B buying decision,a company will likely compare the outcome to objectives that were established prior to the purchase.

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Definitions:

Distal Stimuli

Objects and events in the external world that provide sensory input, as opposed to the sensory signals (proximal stimuli) actually perceived by the senses.

Psychophysics

The branch of psychology that deals with the relationships between physical stimuli and sensory perceptions and responses.

Discriminated Stimuli

Stimuli in operant conditioning that signal when a particular response will lead to a certain outcome.

Detected Stimuli

Sensory input from the environment that is recognized and processed by the nervous system.