Jordan Usually Attends One or Two Basketball Games a Year

question 91

Multiple Choice

Jordan usually attends one or two basketball games a year.He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package.This is an example of the Timberwolves using a segmentation approach of

• A)appealing to heavy users
• B)appealing to light users
• C)expanding the geographic footprint
• D)appealing to the motivations of buyers

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Definitions:

Ambiguity

The quality of being open to more than one interpretation; vagueness or uncertainty of meaning.

Indirect Approach

A communication strategy that addresses the main point or request after providing background information, often used to soften negative news or requests.

Skeptical

Having an attitude of doubt or a disposition to incredulity either in general or toward a particular object.

Hostile

Exhibiting or characterized by antagonism or opposition, often creating a challenging or unfriendly environment.