To Be Viable,a Market Segment Must Be Accessible in Terms

question 64

Multiple Choice

To be viable,a market segment must be accessible in terms of messages and communications.It is useful to ask the following questions except

• A)Where are the audience segments found?
• B)What are the communication touchpoints for interaction?
• C)What media vehicles are most appropriate and cost effective?
• D)What type of benefits does each segment seek?

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Definitions:

Competence

An individual's capability to effectively perform or execute a particular task.

Relatedness

The need to interact, be connected to, and experience caring for others, considered a fundamental psychological need.

Homeostasis

The tendency of a biological system to maintain stable internal conditions despite external changes.

Drive-reduction Approach

A theory in psychology that posits motivation arises from the need to reduce drives from physiological states of tension, such as hunger or thirst.