Descriptive Characteristics Used to Segment Business Audiences Include the Following

question 65

Multiple Choice

Descriptive characteristics used to segment business audiences include the following except

• A)industry membership
• B)organizational size
• C)socioeconomic factors
• D)geographic location

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Definitions:

FMV

Fair Market Value, the price at which property would sell on the open market between a willing buyer and seller.

Basis

The amount of investment in property for tax purposes, used to calculate the gain or loss on the sale, exchange, or disposition of property.

Corporation

A legal entity owned by shareholders with rights and liabilities separate from those of its owners, and which pays taxes on earnings.

Fiscal Year-End

Fiscal Year-End refers to the last day of a company's accounting period, which is used for financial reporting and tax purposes and can vary but often ends on December 31.