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If the best way to reach Cody and other customers like him is with word-of-mouth,the best media vehicle likely is
Privilege
Unearned advantage accorded to members of dominant social groups (males, whites, heterosexuals, the physically able, etc.).
Unearned
Income or benefits received without a direct exchange of goods or services, such as inheritance, gifts, or subsidies.
Genetic Diversity
The total number of genetic characteristics in the genetic makeup of a species, supporting adaptability and survival.
Racial Populations
Groups of people classified or categorized based on physical characteristics, particularly skin color, that are seen as distinct within a society.
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