Which Term Refers to a Specific Platform That Can Be

question 50

Multiple Choice

Which term refers to a specific platform that can be used to deliver a message to an audience?

• A)media vehicle
• B)targeted reach
• C)touchpoint
• D)medium

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Definitions:

Unit Product Cost

The cumulative expense of manufacturing a single product unit, encompassing direct materials, direct labor, and overhead costs related to production.

Predetermined Overhead Rate

A rate used to allocate overhead costs to products or services, calculated before the actual costs are known, based on estimated costs.

Overhead Rate

A measure used to allocate overhead costs to products or services, often calculated by dividing total overheads by a base measure such as labor hours or machine hours.

Estimated Labor-Hours

The projected number of labor hours required to complete a batch of goods or provide a service.