Some Brand Names Are Easy to Remember Because of Years

question 39

Multiple Choice

Some brand names are easy to remember because of years of history and tradition,such as the Los Angeles Dodgers.This is an example of the ________ characteristic of a good brand name.

• A)trendiness
• B)recognizability
• C)fit
• D)contrast

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Definitions:

Expectancy Violation

A situation where someone's behavior deviates from what is normally anticipated, potentially leading to a reassessment of that individual's competence or intentions.

Perception Checking

A communication technique used to clarify or verify the accuracy of one's understanding of another's words or actions.

Emotional Contagion

The process whereby people mimic the emotions of others after watching and hearing their emotional expressions.

Communication Behavior

The way individuals interact with one another using various methods and strategies, including verbal and non-verbal cues.