When Aaron Analyzed the Zip Codes of Individuals Who Had

question 30

Multiple Choice

When Aaron analyzed the zip codes of individuals who had purchased tickets for the last three games,he noticed a high percentage from 5 different zip codes.Based on this information,he developed a mailer to send to these individuals offering them a special discount on licensed merchandise.This is a segmentation approach of

• A)targeting highly involved fans
• B)targeting new demographic segments
• C)targeting new geographic segments
• D)targeting new channel segments

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Definitions:

Navajos

are a Native American people of the Southwestern United States, known for their rich cultural traditions, art, especially weaving, and their history of resilience and sovereignty.

Union Troops

Soldiers who fought for the Northern states during the American Civil War.

New Mexico Territory

The New Mexico Territory was an organized incorporated territory of the United States that existed from 1850 until 1912, when the remaining portion of the territory was admitted as the state of New Mexico.

Union Forces

The army and military resources of the United States (the North) during the American Civil War, battling against the seceding Confederate states.