Targeted Reach Is a Measure of the Number of Persons

question 31

Multiple Choice

Targeted reach is a measure of the number of persons who are

• A)exposed to a small market segment
• B)exposed by a media vehicle who are also part of the target market
• C)within a market segment who can be reached by a specific media vehicle
• D)within a media vehicle's audience who are exposed to a specific marketing message

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Definitions:

Aesthetically Pleasing

Something described as aesthetically pleasing is considered to be visually attractive or beautiful in appearance.

Rationalize

Rationalizing is the process of eliminating the square root or imaginary number from the denominator of a fraction.

Simplify

To simplify in mathematics means to alter an expression to a more concise, equivalent form, making it easier to work with or understand.

Expression

A combination of symbols, numbers, and operators (+, -, *, /) that together define a mathematical quantity or relationship.