Targeted Reach Is a Measure of the Number of Persons

question 31

Multiple Choice

Targeted reach is a measure of the number of persons who are

• A)exposed to a small market segment
• B)exposed by a media vehicle who are also part of the target market
• C)within a market segment who can be reached by a specific media vehicle
• D)within a media vehicle's audience who are exposed to a specific marketing message

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Definitions:

Open Communication

The practice of exchanging information, thoughts, and feelings freely in a transparent, honest, and clear manner within relationships or groups.

Focused Strategy

A business approach that targets a specific market niche or audience with tailored products or services.

Specific Niche

A distinct segment of the market tailored to meet the unique needs or preferences of a targeted group.

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors.