A Permanent Shift in Consumer Behavior Occurred in Respect to the Purchase

question 82

Multiple Choice

A permanent shift in consumer behavior occurred in respect to the purchase of season tickets for professional sports.To meet this change,a strategy that most professional teams took was to

• A)reduce the prices of season tickets
• B)offer an added value to season tickets,such as free parking
• C)include drinks and food as part of the purchase price
• D)create multiple game packages that did not involve the entire season

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Definitions:

Critical Thinking

The ability to evaluate evidence completely and objectively in order to form logical conclusions and make sound recommendations.

Evaluate Evidence

The process of examining and assessing information or data to form a judgment or conclusion.

Sound Recommendations

Advice or suggestions that are sensible, reliable, and well-founded.

Audience-centered

A communication approach focusing on the needs, interests, and understanding of the audience.