A Low-Involvement Fan Segment Would Be

question 48

Multiple Choice

A low-involvement fan segment would be

• A)emotion-based
• B)self-concept based
• C)cognitive based
• D)situation-based

---

Definitions:

Goods And Services

The products and activities that satisfy human wants or needs, goods being tangible items and services being intangible.

Barter

A system of exchange where goods or services are traded directly for other goods and services without the use of money.

Commodity Money

Commodity Money is a type of currency in which the value comes from a commodity of which it is made, such as gold or silver coins.

Largely Self-Sufficient

Describes an entity or community that can fulfill nearly all of its needs without external assistance.