While Consumers Control the Acceptance or Rejection of a Product

question 44

True/False

While consumers control the acceptance or rejection of a product innovation,managers can develop product offerings and corresponding marketing mix decisions to improve the odds of a successful adoption.

Understand the risks and benefits of delivering criticism and factors to consider before communicating negatives.

Recognize legal implications in specific communication contexts such as denying credit.

Describe how counterproposals can preserve relationships when denying requests or delivering bad news.

Outline features of an effective denial of claims or requests.

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Definitions:

Segmental Contractions

Contraction of small segments of the intestinal tract that aids in mixing and propelling contents within the gastrointestinal system.

Nutrients

Substances required by the body for growth, repair, and maintaining health, including vitamins, minerals, carbohydrates, proteins, and fats.

Digestive Tract

The series of hollow organs joined in a long, twisting tube from the mouth to the anus through which food is digested and nutrients are absorbed.

Digestion

The process by which food is broken down into smaller components, eventually to be absorbed into the bloodstream for use by the body.